News & Press

News & Press https://www.wsnla.org/news/default.asp Thu, 4 Jun 2026 13:19:02 GMT Wed, 20 Mar 2024 21:52:00 GMT Copyright © 2024 Washington State Nursery & Landscape Association Power Up Your Pollinators Marketing Kit Now Available For Download https://www.wsnla.org/news/news.asp?id=670223 https://www.wsnla.org/news/news.asp?id=670223


	Power Up Your Pollinators Marketing Kit * Now Available For Download *


	Your Power Up Your Pollinators Marketing Kit is full of graphics, video, resources and practical tips to help your customers transform their own backyards and gardens into pollinator-friendly havens. Have fun integrating these graphics and talking points into your customer communications - like social media, e-newsletters and blogs - to engage them in protecting and encouraging pollinators!!! The campaign, developed by the Washington State Nursery & Landscape Association and led by a task force of industry professionals, works to inspire customers to get involved in protecting and creating pollinator habitat, simplify customer decision making, and remind Washingtonians that plants are more than just pretty! WSNLA will launch an overarching Power Up Your Pollinators industry advertising campaign connecting Washington consumers with your nursery or landscape company as a resource to help create a better environment for our pollinators. This project was funded by the WSDA Specialty Crop Block Grant program.

Download Your Power Up Your Pollinators Marketing Kit


	Logos & Stickers


	Logos & Stickers


	Plant Signage


	Digital Content


	Digital graphics available to use on your preferred social platform, customer emails and blogs, including campaign messaging to incorporate into your social posts with suggested hashtags. This content is truly ‘evergreen’ and can be repopulated throughout the year to continue to bring attention to plants and practices that support pollinators each season.


	Bee A Hero Video


	Bee A Hero and plan, plant & pollinate! The campaign video directs consumers to visit PowerUpYourPollinators.com to connect with local nurseries, garden centers or landscape companies. A resource page, including member blogs, will also be available for site visitors.


	Conversations With Your Customers April 9 \| 8:30 - 9:30am


	Power Up Your Pollinators Buzzworthy Partner $500/annual


	Phone: (253) 661-6055 Website: www.wsnla.org For Sourcing Plants & Supplies: www.FindPlantsPNW.com For Consumers: www.GardenWashington.com


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]]> Wed, 20 Mar 2024 22:52:00 GMT Purposefully Planting for Pollinators & for Your Profits https://www.wsnla.org/news/news.asp?id=632855 https://www.wsnla.org/news/news.asp?id=632855

WSNLA volunteers and member businesses helped bring Spring Vibes to the NW Flower & Garden Festival planting seeds for inspiration and excitement for the coming season! Each year, WSNLA leverages its garden space to broadly promote the benefits of plants and trees and the value of landscapes, but also to more directly drive customers to member businesses, grow sales and position YOU as a garden resource. The theme of this year’s garden, designed and installed by sisters Maria Bertucci, CPH (Watson’s Greenhouse) and Julianna Bertucci (The None Such, LLC), was Plant Something Pollinator Friendly. Showcasing the function and purposefulness of plants educates customers that plants are more than just pretty. It highlights them as essential. Here's how WSNLA is working for members:
	Drive Customers to Member Businesses. Nearly 8000 GardenWashington Guides, which include nursery maps, business listings and coupons, were distributed at the NW Flower & Garden Festival this year alone. More Guides are set to be distributed throughout the year. That’s not all - additional advertising throughout the year will direct customers to GardenWashington.com to connect with your nursery or landscape business, read your blogs and find resources to help plant something for pollinators!
	Promote Plants Are Purposeful. When our garden designers were asked about their inspiration, Maria shared “We really wanted to make a garden that was lovely and carefully designed but also looked comfortable and lived in. We had certain elements we wanted to incorporate, the idea of herb spirals, really large pottery, edible plants tucked in and of course, the pollinator homes .” Juliana added, “The theme ‘Plant something pollinator friendly’ provided by the WSNLA was a huge inspiration for our plant choices and so many pieces of the garden. I love creating pollinator friendly gardens in my own work, so I was thrilled to have this as a central theme. I had an absolutely fabulous time creating the small pollinator houses and other details with Maria as we prepped for the show, but overall, I think my favorite part of the finished design is that we managed to make a relaxed space that also has this lovely flowing movement to it. It was so cool to see people moving through the space to find all the details hidden within.”
Meet Our Designers Maria Bertucci, CPH \| Watson’s Greenhouse & Nursery Maria is the Design Manager at Watson’s Greenhouse in Puyallup. A self-professed ‘plant geek’, Maria specializes in producing a constant and ever-changing menu of both indoor and outdoor arrangements for sale year-round. Also offering consultation, design, and installation of container gardens for a list of private and commercial clients. Learn more: shop.watsonsgreenhouse.com \| @rustyshovelstudio Juliana Bertucci \| The None Such, LLC Juliana is the owner and designer at The Nonesuch, LLC, a landscape and design company based in the Seattle area specializing in permaculture and low-maintenance design. With double bachelor’s degrees in Landscape Architecture and Fine Arts plus certificates in Holistic Landscape Design and Permaculture, Juliana combines these principles to create sustainable and stunning gardens. Learn more: www.TheNoneSuch.net Thank You To Our Supporters of Industry Promotion: NOT A MEMBER? JOIN WSNLA TODAY. Your dues invest in promotion for your business, industry advocacy and growing and development of your workforce. This promotion was partially funded by a WSDA Specialty Crop Block Grant.

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