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Marketing & Promotion

 
Your target market is key when investing marketing dollars! 
Whether you are looking to market your business to consumers or market to the industry,
WSNLA has a handful of industry tailored and proven marketing opportunities for your consideration. 
 
If you would like more information, help navigating your options, or are interested in a customized package
designed for your specific goals, please contact Breann
e Chavez at breanne@wsnla.org or (253) 661-6055.

 

 

 

 

 


 

Marketing to Consumers:

  • GardenWashington Guide + green passport coupons

  • GardenWashington.com

  • PlantSomething.com & Marketing Toolkit

  • Power Up Your Pollinators Marketing Toolkit

  • WSNLA Utility Tree Certificate Program

  • Click here to learn more.

 

 

 

 

  

 

GardenWashington Guide 

(Members Only)

Looking to market to consumers? The GardenWashington Guide is published annually and distributed at the NW Flower & Garden Festival and other home and garden events throughout Washington, at botanic gardens, partnering conservation districts, WSU extensions and municipalities. It is even sent out direct upon request by homeowners!

 

All WSNLA member garden centers, retail nurseries and landscape supply companies selling to the public are listed and included on regional maps. The green passport section includes coupons from nurseries and landscape supply companies - and is easily a homeowner favorite!!


Consider placing an ad or coupon in this annual Guide. 

 

NOT A WSNLA Member?

CLICK HERE to join now

 

GardenWashington.com 
(Members Only)

Power Up Your Visibility on GardenWashington.com.  As a featured business, you are highlighted prominently on the GardenWashington.com homepage and on the Power Up Your Pollinators landing page for 12-months.  Featured businesses will also receive two social media posts, scheduled at a time of your choice, putting your brand or event in focus, and helping to drive traffic to your business. 

 

WSNLA member retail nurseries, landscape and landscape supply companies are included on the GardenWashington.com search tool. 


Make it easy for customers to find your business by ensuring your nursery or landscape company is the first thing site visitors see!

Space is limited, and is first come, first serve. 

 

Share Your Blog & Resources!!

We know that many of you have blogs and pollinator resources. As a member, your blogs are included in the GardenWashington.com, and your pollinator resources can be included on the Pollinator Resource page. 

 

NOT A WSNLA Member? 
CLICK HERE to join now

 

Power Up Your Pollinators Marketing Toolkit

 

Our mission is to inspire and educate individuals to take action and become a hero of pollinator protection. Aim to provide audiences with the knowledge, resources, and practical tips to transform their own backyards and gardens into pollinator-friendly havens.

Click here to access your WSNLA member marketing toolkit. Includes:

* Videos
* Social Media content & guidebook.
* Printed materials and posters

* POP signage
* Stickers

* Social Media content & guidebook.
* Printed materials and posters

* POP signage
* Stickers


 Plant Something

Marketing Toolkit

 

The Plant Something campaign messaging, delivered to consumers, is clear and simple... PLANTS & TREES IMPROVE QUALITY OF LIFE! 

 

* Plants & trees improve the environment

 

* Plants & trees improve your home value

 

* Plants & trees help save you money

 

* Plants & trees help build healthy and safe communities 

 

Integrate these fun marketing materials into your consumer messaging and help spread the word.  


Click here to access your WSNLA member marketing toolkit.

 

Plant Something is a national public awareness campaign, including 22 states and 1 province.  

 

WSNLA Utility Tree Certificate Program

WSNLA partners with Snohomish County Public Utilities District, Puget Sound Energy, Seattle City Light and City of Lynnwood to bring you this WSNLA members only program that works to increase your sales!  Partnering utilities provide a certificate to their customers when an unsafe tree is removed. After removal, these utilities provide a Utility Tree Certificate the customers to purchase plant material. The issuance is a goodwill gesture to thank the customers for helping the utility to reduce problems affecting the utility lines. These certificates are redeemable at WSNLA member nurseries only. 

CLICK HERE to learn more about how this member program works. Questions? Please contact Holly Osborne, CPH at holly@wsnla.org.

 

Contact Breanne, WSNLA Executive Director at breanne@wsnla.org to learn more or to reserve your spot.

 


 

  

Marketing to Businesses:

 

FindPlantsPNW.com

 

Make it easy for wholesale buyers and customers to learn & connect with your plants, products & services.

 

Created by the industry; for the industry, FindPlantsPNW.com, is Washington State's new industry resource hub providing easy access for sourcing plants and products.

 

          -  Review & renew your listings.
          -  List your business, plants, products & services.
             (Instructions for submitting your listings.)  

             (ID data references for template)

         - Review & verify your business information is up to date.

 

WSNLA members receive a FREE BUSINESS LISTING

Non members can be listed for $100.

 

Additional listings can be purchased.

WSNLA Members: $3.95 per listing

Non Members: $5.95 each per listing

 

 

 

 

B&B Magazine

 

Build brand recognition with display advertising.  WSNLA's quarterly magazine keeps you informed and connected with breaking news, trends, research and highlights member businesses in complimentary feature articles! The B&B Magazine Includes:


ARCHIVES: Now -  2014 | 2013 - 2009 


WSNLA Directory + Special Edition


Don't miss the special edition WSNLA Member Directory issue. This annual issues is the Washington industry business to business resource guide. Plant your brand in this industry resource. 

 

Advertise Today & Reach Your Pre qualified Customers!  Click here to download rate information. 

 

 

WSNLA Sponsorship Opportunities

 

Increase your business exposure as an eNews sponsor!   As an eNews advertiser, your brand will reach 5000+ nursery and landscape professionals each month. 

 

Click here to learn more & secure your sponsorship.

 

 

Increase your business exposure as an education sponsor!   As an education sponsor, you position your brand as a supporter in cultivating industry professionalism, while directly helping to advance your customers’ knowledge and skills.  

 

Click here to learn more & secure your sponsorship.

 

Increase your business exposure as an ecoPRO Training Partner!  As an ecoPRO partner, you position your brand in front of sustainable landscape professional decision makers.

Click here to learn more & secure your sponsorship.

 

Contact Breanne, WSNLA Executive Director at breanne@wsnla.org to learn more or to reserve your spot.

 



 

Promoting Your Membership & Professional Certification

  • WSNLA logos & member signage
  • Certified Professional Horticulturist logos & marketing materials
  • ecoPRO Certified Sustainable Landscape Professional logos & marketing materials

 

 

WSNLA Logos
& Member Signage

WSNLA encourages member to member business. So, help other members identify you! As a WSNLA member you are approved to use the WSNLA logo on your website and other printed business materials. Download and use the WSNLA logo and Proud WSNLA Member materials on your storefront and vehicle window, website, trade show booth, social media, business cards and invoices. Or, anywhere else you would like because your membership is a symbol of professionalism, credibility, and excellence!

 

CLICK HERE to access
your WSNLA MEMBER ONLY logo files.

NOT A MEMBER? 
CLICK HERE to join WSNLA now.

 


Certified Professional Horticulturist
Logo & Resources

 

Certified Professional Horticulturists have access to logos and resource tools helpful in marketing individual certifications, reviewing their CEU status, paying certification renewal fees, registering for events at special rates.

 

Click here to access
your CPH resources.

 

Not a CPH? Click here to learn more about the certification.



ecoPRO Certified Sustainable Landscape Professional
Logo & Resources

 

As an ecoPRO be sure to promote your commitment to sustainable landscape practices by including the ecoPRO logo on your website, email, business card, blog, and other client communications Access logos and resource tools helpful in marketing your individual certification.

 

Click here to access
your ecoPRO resources.

 

Not a EPC? Click here to learn
more about the certification.

 



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