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Marketing & Promotion

Your target market is key when investing marketing dollars!  Because of this, whether you are looking to market your business to consumers or market to the industry, WSNLA has a handful of industry tailored and proven marketing opportunities for your consideration.

 


 

Marketing to Consumers:

  • GardenWashington Guide, featuring green passport coupons

  • GardenWashington.com

  • WSNLA Utility Tree Certificate Program

  • PlantSomething.com & marketing materials

 

 

 

GardenWashington Guide, featuring nursery maps & green passport coupons

For garden centers, nurseries and landscape companies looking to market to consumers, this annual publication promotes WSNLA member businesses (garden centers, landscape companies and landscape supply companies) to their qualified target audience.  16,000 guides are distributed and sought after at home & garden shows through Washington every year since 1994.


The Green Passport has recorded on average $3900 in added sales each year for participating garden centers and nurseries.

 

 

Ex. Nursery Listings

 

Ex. Landscape Listings

 

Ex. Regional Nursery Map

 

 

THIS IS A MEMBERS ONLY PUBLICATION

  • All WSNLA member garden centers, retail nurseries, landscape companies and landscape supply companies selling to the public RECEIVE ONE FREE BUSINESS LISTING.  If a member business would like to list their business under multiple categories and/or services, additional listings area available for purchase. Garden centers & retail nurseries are listed out be region. Landscape businesses are listed by services they provide and counties served.
  • REGIONAL NURSERY MAPS highlight member nurseries for easy mapping nursery visits!
  • THE GREEN PASSPORT, a special feature including nursery coupons,  IS VALUED BY GARDENERS AND HAS PROVEN ROI for participating member nurseries.
  • WSNLA members CAN ADVERTISE their business with a display ad FOR AS LOW AS $150


CLICK HERE to check out the 2018 GardenWashington Guide.
NOT A WSNLA Member? CLICK HERE to join now.

 
 

     

 

 

GardenWashington.com

GardenWashington.com enhances the printed GardenWashington Guide with an online and searchable referral source linking customers and clients with WSNLA member garden centers, retail nurseries, landscape companies and landscape supply companies. It is loaded with information to get the consumer motivated with whatever their garden or landscape project might be. A valuable resource library include a growing list of links and information for homeowners to learn more about our local horticulture industry. 

 

     
  • GardenWashington.com promotes and informs homeowners about WSNLA's Certified Professional Horticulturist and ecoPRO Certified Sustainable Landscape Professional certification programs.
  • Professionally produced videos highlighting WSNLA member growers, work to educate homeowners on a variety of topics include: 
  • And, includes a resource page loaded with links to the general gardening information, pest and disease management, sustainable best practices, water efficiency and quality, plant and tree resources, horticulture education, soil testing and more! 

      

 

WSNLA Utility Tree Certificate Program

WSNLA partners with Snohomish County Public Utilities District, Puget Sound Energy, Seattle City Light and City of Lynnwood to bring you this WSNLA members only program that works to increase your sales!  Partnering utilities provide a certificate to their customers when an unsafe tree is removed. After removal, these utilities provide a Utility Tree Certificate the customers to purchase plant material. The issuance is a goodwill gesture to thank the customers for helping the utility to reduce problems affecting the utility lines. These certificates are redeemable at WSNLA member nurseries only. 

 

CLICK HERE to learn more about how this member program works. For additional inquires, please contact Holly Osborne, CPH at (800) 672-7711 or holly@wsnla.org.

 

 

      

 

 

The Plant Something! Campaign

As a partner of a national public awareness campaign promoting the environmental and health benefits of plants and trees, WSNLA member businesses received added promotion and resource to promote their business. This partnership includes 22 states and 1 province. The Plant Something campaign messaging, delivered to consumers, is clear and simple... PLANTS & TREES IMPROVE QUALITY OF LIFE! 

  • Plants & trees improve the environment
  • Plants & trees improve your home value
  • Plants & trees help save you money
  • Plants & trees help build healthy and safe communities 

WSNLA has worked to spread this message by using television, radio, print, online and mobile advertising. To learn more about the Plant Something campaign visit  www.GardenWashington.com and www.Plant-Something.org.

 

   

 


 

Marketing to Businesses:

  • WSNLA Membership Directory & Buyers' Guide
  • B&B Magazine
  • WSNLA Advertising & Sponsorship

 

 

WSNLA Membership Directory & Buyer's Guide

CLICK HERE to purchase a copy of the WSNLA Directory & Buyers' Guide

Help garden centers, nurseries and landscape professionals find your plants, services and supplies!  This WSNLA publication is printed annually and features WSNLA member listings, helpful industry resources and contacts, includes a list of Certified Professional Horticulturists and ecoPRO Certified Sustainable Landscape Professionals, and provides an opportunity for greenhouse growers, wholesale nurseries and horticulture suppliers to promote their plants, products and services. It is distributed in print and is available in a searchable online format.

 

   

 

  • WSNLA members receive a FREE BUSINESS LISTING and 1-FREE BUYERS' GUIDE LISTING. 
    Ensure your business listing is up-to-date! CLICK HERE TO LOGIN & REVIEW.
  • Additional listings can be purchased. (WSNLA Members: $3.95 each  |  Non Members: $5.95 each)
  • Greenhouse growers, wholesale nurseries and horticulture supply companies CAN ADVERTISE their business with a display ad FOR AS LOW AS $175
  •  A NEW, ENHANCED online searchable wholesale plant and product directory is set to launch in September 2018.

     

 

B&B Magazine

CLICK HERE to subscribe to the B&B Magazine

WSNLA's quarterly magazine keeps you informed and connected with breaking news, trends, research and highlights member businesses in complimentary feature articles!  Consistently noted as one of the top three member benefits, the B&B Magazine is read from front to back and offers unique and valuable content to help grow your business.

 

   

 

 

  • The B&B Magazine includes: member feature articles, innovative industry research, pest & disease identification/management, new plant announcements & trends, and business building tools and resources.
  • If you are looking to PROMOTE YOUR BUSINESS TO THE WASHINGTON NURSERY & LANDSCAPE INDUSTRY, paid advertising is available FOR AS LOW AS $150 PER ISSUE.

 ARCHIVES: 2016 | 2015 | 2014 | 2013 - 2009 

 

Advertise Today & Reach Your Pre qualified Customers! 
WSNLA members receive advertising discounts and priority in special placement.  Click here to download rate information.  Contact Breanne Chavez at (800) 672-7711 or breanne@wsnla.org 

 

Interested in scheduling a WSNLA member feature story in the B&B Magazine? Contact Breanne Chavez at (800) 672-7711 or breanne@wsnla.org.



      

 

WSNLA Advertising & Sponsorships

For business-to-business marketing, trade organizations, like WSNLA, are the most efficient and cost effective ways to connect your business with pre-qualified customers. Advertising in the WSNLA Member Directory & Buyers' Guide, B&B Magazine and sponsoring industry events and activities that serve your current and potential customers means your company is front and center in front of your audience and not lost in a generalized search. It also demonstrates your companies support of advancing professionalism throughout the industry. 

   

 

  

CLICK HERE to review WSNLA Advertising & Sponsorship Opportunities.


 

Promoting Your Business:

  • WSNLA logos & member signage

 

WSNLA Logos & Member Signage

WSNLA encourages member to member business. So, help other members identify you! As a WSNLA member you are approved to use the WSNLA logo on your website and other printed business materials. Download and use the WSNLA logo and Proud WSNLA Member materials on your storefront and vehicle window, website, trade show booth, social media, business cards and invoices. Or, anywhere else you would like because your membership is a symbol of professionalism, credibility, and excellence!
   

 

CLICK HERE to access your WSNLA MEMBER ONLY logo files.
NOW A MEMBER? CLICK HERE to join WSNLA now.

If you would like more information, help navigating your options, or are interested in a customized package designed for your specific goals, please contact Breanne Chavez at (800) 672-7711 or breanne@wsnla.org.

more Upcoming Events

9/19/2018
Olympic Chapter Event

9/20/2018 » 9/29/2018
3-day CPH Plant Identification Study Course

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