Your Power Up Your Pollinators Marketing Kit is full of graphics, video, resources and practical tips to help your customers transform their own backyards and gardens into pollinator-friendly havens. Have fun integrating these graphics and talking points into your customer communications - like social media, e-newsletters and blogs - to engage them in protecting and encouraging pollinators!!!
The campaign, developed by the Washington State Nursery & Landscape Association and led by a task force of industry professionals, works to inspire customers to get involved in protecting and creating pollinator habitat, simplify customer decision making, and remind Washingtonians that plants are more than just pretty!
Because there are so many unique ways to use these fun logos we want to make it easy for you! So, whether you are using it for signage, your website or a powerpoint for a workshop or training at your nursery or garden event, a variety of digital formats will be available to select from.
Plant Signage
Whether you use in a merchandised display or attach to current signage using velcro or other adhesive, signage is available to help make your customer’s decision-making easy.
Digital Content
Digital graphics available to use on your preferred social platform, customer emails and blogs, including campaign messaging to incorporate into your social posts with suggested hashtags.
This content is truly ‘evergreen’ and can be repopulated throughout the year to continue to bring attention to plants and practices that support pollinators each season.
Bee A Hero Video
Bee A Hero and plan, plant & pollinate! The campaign video directs consumers to visit PowerUpYourPollinators.com to connect with local nurseries, garden centers or landscape companies.
A resource page, including member blogs, will also be available for site visitors.
Conversations With Your Customers April 9 | 8:30 - 9:30am
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