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WSNLA Day of Professionalism
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WSNLA Day of Professionalism

7 CPH & ecoPRO credits available. WSDA, LIC and APLD credits pending. WSNLA Member, CPH, ecoPRO: $95 earlybird | $120 Non Member: $125 earlybird | $150 * earlybird rate is good through September 30 Click event link for complete details.

When: Tuesday, November 5
8am - 6:00pm
Where: Brightwater Education Center
22505 WA-9
Woodinville, Washington  98072
United States
Contact: Breanne Chavez
(253) 661-6055

Online registration is closed.
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Learn, Work & Play With Purpose!  With your thriving industry and growing demand in mind, this year's Day of Professionalism is planned with purpose to deliver solutions and strategies, offer opportunities for purposeful industry discussion, and to support your business success.

This year's WSNLA’s Day of Professionalism includes:


  • An opening keynote to refocus and launch your day!
  • Three educational tracks running simultaneously for YOU to select from. Plus, customize
    your agenda based on which session you would like to attend;
  • Roundtable discussion forums for you to problem solve and gather ideas to support the success of your business;
  • A WSNLA Marketplace featuring growers, supplies and resources to serve you and your business;
  • WSNLA Leadership Awards Luncheon honoring industry leaders and advocates;
  • OPA!!! A Hort Happy Hour Reception closes out the day with a Mediterrianian twist!

It's Time  |  8:45 - 9:20am

Presented by Christina Salwitz \ The Personal Garden Coach


Fall and winter are the perfect times to analyze, shift, refine and create a plan to achieve your goals! No matter what part of the horticulture industry you’re in, there’s a need to level-up now more than ever because the stakes are high. We will cover a lot of ground to get your ideas flowing in this fast paced, fun and colorful introduction to setting yourself up for success in 2020.


Turn Up The Volume | 9:30 - 10:30am
Presented by Christina Salwitz, The Personal Gardener

Plant breeders, growers and wholesale companies are rockin' the horticulture world to bring new annuals, shrubs, perennials and trees that will be incredible new instruments for all of us to make some new landscape music for our customers. They’re putting new twists on “Golden Oldies”, they’re composing award winning new plants that will keep“the deer ate my aster and the rabbits ate my carex”blues riffs at bay and hopefully give you the catchy lyrics you need to sell more, solve more problems and look like the hort-rock stars that you are!


About: Christina Salwitz is the founder and owner of the“The Personal Garden Coach”. As a photographer, speaker and designer, her designs for small spaces and container gardens have been featured in numerous magazines and books internationally. Christina’s award-winning booksFine Foliageand the top-sellingGardening with Foliage Firstare co-authored with Karen Chapman. She is a consultant withThe Garden Center Groupand popular speaker at events on design topics and sells her horticultural photography to garden centers, blogs, magazines and authors.



NURSERY ROUNDTABLE | 10:40 - 11:40am

An interactive industry experience with focus on topics of discussion identified by YOU to ensure solutions are provided, ideas are gathered and objectives are identified that will work to support the success of your business and elevate Washington nurseries and garden centers.
Click here to submit your suggested topics for discussion.



Rebuilding Biodiversity in a Changing World:
From Plant Choice to Ecosystem Function | 2:00 - 3:00pm

Presented by Georgia Mitchell, Seed & Harvest Coordinator, Fourth Corner Nurseries

Global biodiversity is in decline, exacerbated by a rapidly changing climate. This situation presents an opportunity for all those in land management industries – including nurseries and landscapers – to develop strategies for reintroducing genetic and structural diversity in cultivated landscapes. Both native and ornamental species have a role to play, and the integration may result in more complex and engaging landscapes that increase both ecological function and human engagement with the natural world. Small steps taken by multiple practitioners across a landscape can add up to significant positive ecological impacts over time.


About: GeorgiaMitchell spends most of her summer in the ditches and clear cuts of the Pacific Northwest, hunting and harvesting native seeds for propagation at Fourth Corner Nurseries. Her ten years of experience in the horticultural field include organic vegetable farming, ornamental nursery propagation, Chinese medicinal herb cultivation, and training in seed production and garden design. An educational background in cross-cultural resource management informs her passion for restoring biodiversity in the face of climate change.


PETULA PIX: Plants & Ideas from the Road | 3:10 - 4:10pm
Presented by Tonya Cole & Molly Maleiki, CPH, WEHOP, PETULA

Team Petula is constantly on the hunt for new plants and unique ideas to bring back to share with independent nurseries and landscape professionals. In an age of growing consolidation and commoditization, the greatest challenge we all face is the ability to offer unique products with value to set ourselves apart from the pack. Ride along with us as we explore some highlights from our travels and trials this year and dream along with us about ways to continue to broaden our hort horizons.


About: Team Petula is constantly on the hunt for new plants and unique ideas to bring back to share with independent nurseries and landscape professionals.


IPM: Practical Solutions for a Changing Landscape With Emerging Issues
Presented by Tyson Kemper, ecoPRO | University of Washington – Bothell

This talk will follow the journey of UW Bothell and Cascadia College towards a holistic and sustainably managed campus landscape, informed from our 13 years of experience practicing organic land care. We will discuss organic weed and pest management, utilization of existing resources, shifting the aesthetic paradigm, cost and labor reduction strategies, creating landscapes that serve a multitude of functions, and how doing nothing is often preferable to doing something.


About: Tyson Kemper practices organic land care at the shared campus of University of Washington Bothell and Cascadia College.  He came of age in the garden working for his father’s small landscape business and later went on to earn a degree in Botany from the University of Washington and a master’s degree in Forest Resources from the University of Idaho.  This collective education provided Tyson opportunities to wander, observe, and learn from the wild spaces of the Pacific Northwest while working as an environmental consultant and later as a rare plant botanist for the Washington Natural Heritage Program. 


The Good, the Bad & the Ugly of Urban Tree Issues:
New Westminster, BC Experience

Presented by Claude LeDoux, Parks Department Horticulture Manager - retired

This talk will incorporate: FUN and open discussion environment; Urban tree soils – natural & man made; Irrigation for trees; Trees suitable for the site, proper installation and quality tree stock; and Underground utiltities and their impact on tree planting.

About:Since 1991, LeDoux has served as the City of New Westminster Parks Department Horticulture Manager until his retirement last year. In that position he oversaw: City Greenhouse Operations; Arboricultural Division; Horticultural Division; Irrigation Division; Creating and Approving City & Park Landscape Designs; Organizing Private Contractors/Consultants; and Member of the Design Review Panel for the City of New Westminster. With a B.Sc in Agriculture and a major in Horticulture from University of Southwestern Louisiana, LeDoux has been a landscape consultant for commercial and privateprojects for nearly 40 years. He is a member of the Great Plant Picks Selection Committee for trees and conifers, has published numerous articles and given a wide array of lectures to the industry and gardening public.


Accessible Permaculture For Your Urban Landscape Maintenance Program
Presented by Christopher Hogan, Maintenance Operations Manager,
Avid Landscape Design & Development


This session will focus on sustainable landscape maintenance techniques and accessible permaculture for your urban landscape maintenance programs. Christopher will discuss how permaculture has influenced his urban landscape maintenance practices over the past 25 years in horticulture. Specific site situations will be highlighted and sustainable landscape approaches will be explored. With humor integrated into this session, you walk away with principles and techniques to consider for your urban landscape maintenance program.

About: Christopher Hogan is an Environmental Horticulturist and Sustainable Landscape Designer with a Permaculture focus in the Cascadia Bioregion. Christopher continually works towards being an amateur mycologist, Mycorrhizae(!) and strives to educate his clientele in ways to reduce their negative impact on our environment and their landscapes by eliminating pesticides and chemical fertilizers, choosing plant materials that attract beneficial insects and wildlife while providing food systems for the home. Christopher has an Environmental Horticulture degree from Lake Washington Institute and a Permaculture Design Certificate, where he did intensive study at Bullock Brothers Farm on Orcas Island. Hogan has been working to protect our environment his entire professional career.


Landscape Manager Roundtable | 3:10 - 4:10pm

Back by popular demand! Building off of last year's event, this interactive industry experience will focus on topics of identified by YOU to ensure solutions are provided, ideas are gathered and objectives are identified that will work to support the success of your business and elevate our Washington landscape industry.Click here to submit your suggested topics for discussion.


Nursery Grower Research Summit | 9:30 - 11:30am

Greenhouse, Field, Container, B&B, Bare Root & More.

Growers come together to learn about WSU and WSDA recent and currently funded research projects. Also included in this session:

  • Review and update research priorities identified at the 2018 Research Summit.This meeting will generate a prioritized list of potential projects for WSU research professionals to consider and guide the WSDA Nursery Advisory Committee.
  • And, an opportunity for growers to connect with colleagues to discuss unique issues and idea sharing.

And, also included...

The WSNLA Leadership Awards are a peer-to-peer recognition program honoring individuals and businesses that have exhibited exceptional service and leadership in the Washington horticulture industry. Additional awards include Pioneer Award honorees for their work in laying the foundation for our industry today.

Learn more about the WSNLA Leadership Awards categories & criteria.
Click here to submit your nominations for 2020.

OPA!!! A Hort Happy Hour Reception closes out the day with a Mediterrianian twist! Kick back, relax and enjoy your colleagues! Drinks and heavy appetizers will be hosted.


WSNLA Member, CPH, ecoPRO: $95 | Non Member: $135
Please login to your to ensure member, CPH & ecoPRO rates.


After September 30:
WSNLA Member, CPH, ecoPRO: $135 | Non member: $160



7 CPH & ecoPRO Credits. LIC & APLD credits pending.




Overnight Accommodations

Holiday Inn Express - Bothell
Estimated travel to Brightwater: 7 mins
Details Coming.

McMenamin's - Anderson School
Estimated travel to Brightwater: 15/20 mins
Details Coming.





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