Marketing

Let WSNLA market your business! Check out the great marketing opportunities WSNLA has provided to make the most of your marketing plans. And, WSNLA members get discounted advertising rates!

Directory & Buyer’s Guide (Plus a searchable online version). All WSNLA members are listed in the Directory for free; there is a charge for display advertising. Every WSNLA member will receive 1 free listing and may purchase unlimited additional listings.! The WSNLA Directory & Buyer’s Guide is THE green industry resource, the book everyone uses all year long. The landscaper looking for seasonal color, the retailer hoping to add a new line of plants, even here in the office when we are asked for referrals — we all look it up in the Directory. Plus, don’t forget about the searchable online version that can be accessed here. Buyer’s Guide Listings Deadline: December. Ad Deadline: March. Printed April.

The Locator Guide. WSNLA's complete listing of its retail and landscape members. 15,000 full color glossy magazines will be distributed at the Northwest Flower & Garden Show. This publication links WSNLA retail and landscape members with the buying public in one comprehensive, easy-to-use booklet. All members receive a complimentary listing. All relevant WSNLA members in Washington State are listed for free. You can boost your presence with a display ad. Ad Deadline: December. Printed February.

B&B Advertising. Our popular monthly magazine offers thought provoking, practical and timely information about WSNLA and our industry. You may advertise on a monthly or long-term basis. Request an editorial calendar to see if there is a specific month you would like your ad to appear. Deadline: 10th of the previous month.

B&B Contributing Writer. The B&B magazine offers members several ways to promote your business. You can participate by writing a rotating column on topics such as landscaping, marketing, regulatory issues, industry research, plus your business has the opportunity to be selected as a feature story. Perhaps you have a suggestion for a column? We always welcome suggestions. Determined by editor and contributing writer.

KPLU Radio Co-op Campaign. Last year, WSNLA embarked on a radio campaign with KPLU. This year, WSNLA will continue this effort. Plus, we’re inviting members to participate in a co-op campaign on KPLU. This opportunity enables WSNLA members to reach homeowners, their customers, at an affordable discounted cost.

Banner Ads! Put your business in the spotlight with a banner ad on the new WSNLA public website. The WSNLA website receives an average of 90,000 hits in a single month. Think about the visibility your company will gain. Banner ads are available and rotate randomly on the site. We can also provide a direct link to your business website.

WSNLA Convention Sponsorship. This 2-day event is held the second weekend of January. Attendees are treated to industry seminars and tours. Attendee demographics fall primarily at the 35-65-age range, with pre-event marketing focusing on industry publications and events, as well as the WSNLA website. Attendees are educated industry professionals and business owners, trendsetters looking for new plants and products. They come to convention to seek information to better their business and their personal knowledge. They are your customers.

Questions? Please contact Breanne at (800) 672-7711 or breanne@wsnla.org. Thanks for letting WSNLA help you make the most of your marketing in 2007.