Marketing
Let WSNLA market your business!
Check out the great marketing opportunities WSNLA has provided to make the most of your marketing plans. And, WSNLA members get discounted advertising rates!
Directory & Buyer’s Guide
(Plus a searchable online version). All WSNLA members are listed in the Directory for free; there is a charge for display advertising. Every WSNLA member will receive 1 free listing and may purchase unlimited additional listings! The WSNLA Directory & Buyer’s Guide is THE green industry resource, the book everyone uses all year long. The landscaper looking for seasonal color, the retailer hoping to add a new line of plants, even here in the office when we are asked for referrals — we all look it up in the Directory. Plus, don’t forget about the searchable online version that can be accessed here. Buyer’s Guide Listings & Ad Deadline: February. Printed April.
The Locator Guide & Green Passport
WSNLA's complete listing of its retail and landscape members. 15,000 full color glossy magazines will be distributed at the Northwest Flower & Garden Show. This publication links WSNLA retail and landscape members with the buying public in one comprehensive, easy-to-use booklet. All members receive a complimentary listing. All relevant WSNLA members in Washington State are listed for free. You can boost your presence with a display ad. Ad Deadline December. Printed January.
B&B Magazine
Membership includes a subscription to the monthly B&B Magazine, which is filled with pertinent and timely articles, industry news and information on Association activities. You may advertise on a monthly or long-term basis. Deadline: 10th of the previous month. <FIND OUT MORE>
B&B Contributing Writer
The B&B Magazine offers members several ways to promote your business. You can participate by writing a rotating column on topics such as landscaping, marketing, regulatory issues, industry research, plus your business has the opportunity to be selected as a feature story. Perhaps you have a suggestion for a column? We always welcome suggestions. Determined by editor and contributing writer.
Radio Co-op Campaign
WSNLA promotes its members on the airwaves. As a member, you are invited to capitalize on WSNLA efforts. This opportunity enables WSNLA members to reach homeowners, their customers, at an affordable discounted cost. For more information and availability contact Breanne at breanne@wsnla.org.
Banner Ads!
Put your business in the spotlight with a banner ad on the new WSNLA public website. The WSNLA website receives thousands of visits each month. Think about the visibility your company will gain. Banner ads are available and rotate randomly on the site. We can also provide a direct link to your business website.
WSNLA Convention Sponsorship.
This 2-day event is held the second weekend of January. Attendees are treated to industry seminars and tours. Attendee demographics fall primarily at the 35-65-age range, with pre-event marketing focusing on industry publications and events, as well as the WSNLA website. Attendees are educated industry professionals and business owners, trendsetters looking for new plants and products. They come to convention to seek information to better their business and their personal knowledge. They are your customers.
Questions? Please contact Breanne at (800) 672-7711 or breanne@wsnla.org.
Thanks You For Letting WSNLA Help You Make The Most of Your Marketing.
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