You will leave this 1-day peer-to-peer PROseries with resources, ideas and solutions for your business. Through open and focused discussion, we will identify strategic industry objectives together.
Help shape the topics and content of this WSNLA PROseries to ensure solutions are provided, ideas are gathered and objectives are identified that will work to support the success of your business and strengthen our local nursery industry.
Tuesday, November 2
9:00am - 3:30pm
Center for Urban Horticulture
3501 NE 41st Street
Seattle, Washington 98105
Holly Osborne, CPh
Online registration is closed.
November 2, 2017, 9am – 3:30pm
WSNLA Nursery Roundtable
Location: Center for Urban Horticulture, Seattle
Earlybird (before Oct. 10) Member: $60 | Non Member: $75
After October 10: Member $75 | Non Member: $90
Designed by nursery professionals for nursery businesses, this roundtable event evolves last year’s PROseries Plants, Planning & Promotion into an interactive industry dicussion on topics identified by YOU to ensure solutions are provided, ideas are gathered and objectives are identified that will work to grow the success of your business and strengthen our local nursery industry. Lunch is provided.
- 9:00am: Welcome
- 9:15 – 10:45am: The Customer Experience: Understanding the most powerful element of your business’ strategy to encourage return visits & increased sales. Presented by Rick Bechtel, Bechtel Consulting Group.
Two researchers from Forrester, a leader in the customer experience arena, have written an excellent book on the subject entitled “Outside In,” which proclaims customer experience to be “...the most powerful - and misunderstood - element of corporate strategy today,” and “the only sustainable source of competitive advantage.” Quite a claim, but they make the case well.
The premise behind the concept is the simple fact that everything in your organization contributes in one way or another to the customer’s experience - not just the way your employees conduct themselves, but all the other policies, practices, procedures and technologies that influence your customer interface. The authors refer to this as the “customer experience ecosystem.”
Learn how your ecosystem map promotes a better understanding of your customer’s journey and enables you to identify and correct trouble spots, so as to create a healthier overall customer experience, and ultimately drive sales.
- 11am – Noon: Nursery Roundtable Discussion (Topics to be identified by nurseries.)
- Noon – 1pm: LUNCH is provided. The Nursery License & Your Business.
Presented by Washington State Department of Agriculture.
- 1 – 2:30pm: Nursery Roundtable Discussion Continued
- 2:30 – 3:30pm – If You’re Not Selling These Plants You Need To Be & Why!
Presented by T&L Nursery, Blooming Nursery & Skagit Gardens.
Thank you to our event sponsors
Help shape the topics and content of this WSNLA PROseries
Ensure solutions are provided, ideas are gathered and objectives are identified that will work to support the success of your business. Please provide feedback on the following questions:
1. What are your biggest challenges business-wise?
2. In regards to your business, what keeps you up at night?
3. In what areas would you like to see your business grow? (Department specific? Staff? Overall Sales? Etc.)
4. In what areas would you like to grow your professional knowledge?
Already Suggested Roundtable Discussion Topics For Consideration:
Here are a few suggestions we have already received. Please share your feedback and additional topics by October 28. They include:
- Nursery Sales (What’s selling? What’s not?)
- Customer Touch Points
- Labor (Finding, training & retaining.)
- Challenge with & ideas for streamlining inefficiencies in your operation
- Plant Sourcing
- Investing in Infrastructure (Projects with ROI, financing, etc.)
- Improving Vendor Relations: How can growers & suppliers work more harmoniously with the retail nursery.
Contact Breanne Chavez at firstname.lastname@example.org.