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WSNLA PROseries: Plants, Planning & Promotion - FULL
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WSNLA PROseries: Plants, Planning & Promotion - FULL

Earlybird Rate Ends October 2 - $60 WSNL A Members, CPHs & ecoPROs - $75 Non Member Regular Rate - after October 2 - $75 WSNL A Members, CPHs, & ecoPROs - $90 Non Members CEUs Offered 5 CPH 5 CL T APLD pending

11/4/2015
When: 11/4/2015
From 9am - 3:30pm
Where: Center for Urban Horticulture
3501 NE 41st St
Seattle 98105
Contact: Holly Osborne
(800) 672-7711

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This PROseries is sponsored by:


 

9-9:45am: Plant Forecasting: Bringing Plants to Market
How does a plant come to market? What factors and tools do growers utilize to forecast their plant
offerings and ensure availability of a plant palette for gardening success. Includes among other
things, long-term forecasting, adjusting and responding to inventory demands, industry relationships,
climate considerations, consumer trends, and more will be discussed.
Presenter: Andrej Suske, T&L Nursery

9:55 - 10:30am: T&L Nursery New Plants!
Expand your plant palette with these new offerings proven for success in the northwest garden.

10:40 - 11:25am: Securing Orders: Planning your plant mix
What plant shortage? Be sure you are utilizing all your resources available to efficiently secure your
desired plant mix during plant shortages or overages. Learn tips and solutions for securing future orders and building relationships with vendors. Presenter: Fran Sharp,JRT Nurseries

11:25 - Noon - Fran's Favorite Great Plant Picks!
Expand your plant palette with these new offerings proven for success in the northwest garden.

Break for lunch - on your own

1-1:35pm - Blooming Nursery New Plants!
Expand your plant palette with these new offerings proven for success in the northwest garden.

1:45 -2:45pm: Selling MORE Plants: Strategies that promote more sales
A panel of professionals will share their success stories in adding value and upselling plants, both at
the nursery and in the landscape. Challenges will be discussed and potential needs will be identified.

 

Panelists:
Addison Gregory | Marketing Director, Watson's Greenhouse & Nursery
Sue Goetz, CPH  |  Landscape Designer, Author & Retail Nursery Owner, The Creative Gardener

Alex LaVilla  |  Perennial Plant Buyer, Swansons Nursery

2:55 - 3:30pm - Skagit Gardens New Plants!
Expand your plant palette with these new offerings proven for success in the northwest garden.

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