| We’re making plans for 2010, and we know you are, too. The enclosed items will help both of us make the most of your marketing plans. Please read the materials over carefully and respond as indicated. WSNLA has several great opportunities for you for 2010. WSNLA members get discounted advertising rates, and you’ll notice the Retail/Landscape Locator Guide is exclusively for members. What a great benefit!
Be aware of each publication’s deadline, as they differ from one another.
The deadlines for space reservation and copy are as follows:
Locator Guide / Deadline December
Directory Ads / Deadline February
Buyer’s Guide Listings / Deadline February
B&B Magazine / Deadline is 10th of the month prior to publication.
Web Advertising / 1 week before set to appear on WSNLA.ORG
B&B Magazine
Our popular monthly magazine offers timely, practical and thought-provoking information about WSNLA and our industry. Our magazine is printed each month and is distributed electronically, as well. You may advertise on a monthly or long-term basis. Circulation: 1600.
Rates Member Non Member
Full Page (7.5" x 10" high) . . . . . . . . . $475 $540
2/3 page (5" x 10"high) . . . . . . . . . . . $350 $420
1/2 Horizontal (7.5" x 5"high) . . . . . . . $300 $340
1/2 Vertical (5" x 7.5" high). . . . . . . . . $300 $340
1/3 Horizontal (5"x 4.9" high) . . . . . . . $235 $280
1/3 Vertical (2.4" x 10" high) . . . . . . . $235 $280
1/6 Horizontal (5" x 2.4" high) . . . . . . $145 $160
1/6 Vertical (2.4" x 5" high) . . . . . . . . $145 $160
1/12 page (2.4 x 2.5" high) . . . . . . . . $ 85 $ 95
Special Placement Member Non Member
Inside Cover . . . . . . . . . . . . . . . . . . $ 600 $ 730
Outside Cover . . . . . . . . . . . . . . . . . $ 650 $ 780
Color: Members receive one spot color at no additional cost, and non-members at 15% of ad cost. 4-color ads add an additional $60 for members, and $100 for non-members.
Frequency Discounts: 6% for 12x insertion, 4% for 6x insertion. Members receive special placement (editor's choice) with 12x frequency. Advertiser's with 12x frequency receive 1 month full color at no additional cost.
Classified Ads: $25 for first 10 words, 20 cents per additional word. Limit of 300 words. Blind ads may be inserted at an extra $5 per insertion. Replies will be mailed to the advertiser.
Deadline: Space reservation and ad copy must be provided by the 10th of each month prior to publication.
The Locator Guide
This full color glossy booklet debuts at the Northwest Flower & Garden Show, and is also distributed by mail, local PUDs, member businesses, and at various garden shows. The popular Locator Guide combines all Washington retail and landscape members in an attractive guide that is a handy year-round resource for the buying public. Draw attention to your free listing by choosing to take advantage of advertising. This is an excellent advertising opportunity for retail nurseries, garden centers and landscape services members to reach their specific target audience. Circulation: 16,000.
Rates
Full Page (4.5" x 7.5 high) . . . . . . $400
3/4 Page (4.5" x 5.25" high) . . . . $315
1/2 Page (4.5" x 3.63" high) . . . . $255
1/4 Page . . . . . . . . . . . . . . . . . . $205
horizontal (4.5" x 1.75" high)
vertical (2.12" x 3.63" high)
1/8 Page (2.5" x 2.5") . . . . . . . . . $130
Special Placement
Inside covers . . . . . . . . . . . . . . $660
Outside cover . . . . . . . . . . . . . .$790
Color: Advertisers receive color at no additional cost.
Special Placement: All special placement ads must include color.
Deadline: Space reservation and ad copy must be provided early December.
Directory & Buyer’s Guide
The WSNLA Directory & Buyer’s Guide is THE green industry resource, the book that everyone uses all year long. The landscaper looking for seasonal color, the retailer hoping to add a new line of plants, even here in the office when we are asked for referrals — we all look it up in the Directory. If your products aren’t listed in the Buyer’s Guide, you could be losing business! Want to really catch people’s eye? A display ad in the Directory & Buyer’s Guide will bring your company to mind quickly. It will keep your name in front of folks, because this is a reference that sits on people’s desks, on their counters, or next to their cash registers, all year long. View, the online Buyer’s Guide's that is used daily by nursery and landscape professionals seeking product and plant needs for their businesses. To view, click here. Circulation: 1400.
Rates Member Non-Member
Full Page (Black & White) . . . . . . $320 $360
Full Page (+1 color - PMS 360) . . $380 $430
3/4 Page ( 4 1/2" X 5 1/4") . . . . $245 $285
1/2 Page (4 1/2" X 3 5/8") . . . . . $170 $190
1/3 Page (4 1/2" X 2 1/8") . . . . . $155 $175
1/4 Page . . . . . . . . . . . . . . . . . $145 $165
1/4 Horizontal: 4 1/2" X 1 3/4"
1/4 Vertical: 2 1/8" X 3 5/8"
Special Placement Member Non-Member
Full Page (Outside Back Cover) . $1080 $1240
Full Page (Inside Back Cover) . . . $930 $1045
Full Page (Inside Front Cover) . . $930 $1045
Full Page — Divider
Full Color . . . . . . . . . . . . . . . . . $780 $905
Black + 1 PMS . . . . . . . . . . . . . $485 $550
Black & White . . . . . . . . . . . . . $430 $500
Buyer’s Guide Listings Member Non-Member
Per Listing . . . . . . . . . . . . . . . $3.95 $5.95
Color: Members receive spot color (PMS 360) for an additional $60, and non-members an additional $90 per ad.
Deadline: Space reservation for all ads must be provided by February. Buyer’s Guide listings due February.
Free Buyer's Guide Listings: All members receive 1 free buyer's guide listing! Display advertisers receive complimentary listings in the WSNLA Buyer's Guide. Ads 1/2 page or larger, receive four free listings. Ads smaller than 1/2 page receive two free listings. To submit buyer’s guide listings, please complete the buyer’s guide listing form. Contact WSNLA to request form.
Web Advertising
Highlight your buyer’s guide listings. Put your business in the spotlight with a banner ad on the new WSNLA public website. The WSNLA websites receive a combined average of 90,000 hits in a single month. That’s an average of 3000 hits per day. Think about the visibility your company will gain. Banner ads are available and rotate randomly on the site. We can provide a direct link to your business website. Advertising is also available on the online Buyer's Guide page. To view, click here.
Rates
1 year . . . . . . . . . . . .$ 75 per month
6 months . . . . . . . . . $112 per month
3-5 months . . . . . . . . $150 per month
Buyer's Guide Sponsorship . . . $1500 per year
Locator Guide Sponsorship. . . $1500 per year
Company Profile . . . . . . . . . . $200 per year
Sponsorship: An annual sponsorship includes your company's ad featured on your choice of the Buyer's Guide or Locator Guide search page. All ads link to company websites. Limited space available.
Company Profile: Enhance your online member listing by highlighting your services, promoting special events and niche markets, or featuring new varieties and promotions.
Deadline: Materials must be in the WSNLA office by the 10th of each month prior to the month your ad will be featured on the web.
Conference Sponsorship
Sponsorships are among the things that make the WSNLA’s annual convention such a great success. This 2-day event is held the second weekend of January. Attendees are treated to industry seminars and tours. Attendee demographics fall primarily at the 35-65-age range, with pre-event marketing focusing on industry publications and events, as well as the WSNLA website. Attendees are educated industry professionals and business owners, trendsetters looking for new plants and products. They come to convention to seek information to better their business and their personal knowledge. They are your customers.
All Sponsors receive:
- Logo Presence – Your logo will be on all promo material – pre-event, at the event and in the wrap-up literature. This means that your name will reach at least 1600 industry professionals.
- Media Exposure – In website, magazine, e-mail notices and printed circulars, your name will be credited as a sponsor.
- Program Credits – Besides the promo materials, your logo will be displayed on all event programs, fact sheets and locator maps.
- VIP Badges – Sponsors receive acknowledgement on their convention name badge.
For more information on advertising contact Breanne at (800) 672-7711, or breanne@wsnla.org. |
WSNLA Demographics
Business Type
36% Wholesale/Grower
21% Retail
24% Landscape
16% Supplier
3% Government/Education
Business Size
5% $5 million and up
8% $1.5 million to $5 million
7% $750,000 to $1.5 million
18% $200,000 to $750,000
24% $50,000 to $200,000
38% $0 to $50,000
Business Location
81% Washington
11% Oregon
4% British Columbia
3% California
.5% Idaho
1% Midwest/East Coast
.5% International |
